Companies in the US that have made use of home panels to trial products

There are actually companies that send their customer trial products to their home, for free, just to test them out. And in some cases, the consumers that are sent these items are even paid to test them out too. Overall, this leads to a win-win situation for both the company and the product tester. This … More Companies in the US that have made use of home panels to trial products

How visual media is used for better product optimisation online

To obtain the best results in blogs, websites or online stores it is necessary to invest some time in taking care of the images. This is one of the most basic rules for product optimisation on the web. To achieve a correct optimization two basic requirements must be met, the images must be indexed by … More How visual media is used for better product optimisation online

Why you should use original pictures and video to for page optimisation

A picture is worth a thousand words and ten thousand clicks if they manage to convince users. Every image you share on a blog or networks has to consider your audience. Currently, images for page optimisation is more important than ever, not only because Facebook’s most successful posts are those of images, but also because … More Why you should use original pictures and video to for page optimisation

Our latest list of the best product tester jobs and how to get them!

Do you want to know of some of the latest product tester jobs? Well, you have come to the right place, here is a short list of those latest jobs in product testing.   Website tester   Just as the name implies, a website tester would check out the functionality of a new website. This … More Our latest list of the best product tester jobs and how to get them!

How does product analysis work in the UK food industry?

In the UK food industry, the benefits obtained through the interaction between sensory evaluation and research are highlighted, with the areas of market research, package design, manufacturing, quality control, purchasing, sales, marketing and the legal area. All of that can be conducted through the right method of product analysis for food.   For this reason, … More How does product analysis work in the UK food industry?

How even small businesses can gather enough data for intelligent testing using social media

When carrying out a market research, different techniques help to collect the necessary information to define the changes and strategies to be carried out in the organization, these means vary according to the type of information that you want to obtain and among them are the interview, the survey, observation among others. And social media … More How even small businesses can gather enough data for intelligent testing using social media

Who started the rise of product comparison websites in the USA?

One of the most widely used online shopping tools is price comparison sites. These kinds of websites allow consumers to search across several online retailers to find the best product at the most reasonable price. The average product comparison sites receive tens of millions of web page visits every month. And that directly translates into … More Who started the rise of product comparison websites in the USA?

How Will Product Optimization Add Innovation and Make Your Product Cost Effective?

How can you make your products more cost-effective? There are various options including better product optimization and innovation. Here are some of the key ways: Protect IP If you want to save money and maintain innovation then it’s critical to protect your intellectual property (IP). Once you have the legal rights to ideas, products, features, … More How Will Product Optimization Add Innovation and Make Your Product Cost Effective?

How to understand what your demographic knows about your industry with brand testing

Businesses are always on the lookout for their target demographic. You naturally want to sell your product or service to as many people as possible. Nevertheless, one customer is not the other: everyone does not have the same needs and everyone does not react in the same way to the same advertising and promotional efforts. … More How to understand what your demographic knows about your industry with brand testing

Does Product testing Analysis Benefit the Consumer in the End?

Can product testing analysis benefit your customers? This is a critical issue since it can help to determine whether or not it’s a step you should take. Here are some of the main benefits it can provide: Testing ideas This might be a surprising benefit of product testing analysis. The key is that R&D not … More Does Product testing Analysis Benefit the Consumer in the End?